The cat’s out of the bag….
In case you haven’ heard by
now, the cartoon cat, Hello Kitty, recently released her own line of wines that includes a sparkling, a sparkling rose, a red and a white.
Allegations have been released that this wine is marketing to kids, and I must say – I have to agree, but the company denies this to be true and several long-time Hello Kitty fans have stood up to say this simply can’t be true. (…. even given examples of things such as Hello Kitty Vibrators!)
The website features the animated Hello Kitty holding a martini glass and winking at whoever chooses that, “yes” they are over 21. The website comes complete with a full listing of wine cocktails Hello Kitty has created including the Bachelorette Belini and the Pink Kitty… both of which sound pretty delicious.
One must question, however, the claim by the website that “Hello Kittys Wines have proven that Sanrio’s delightful kitten had much more potential than its designers had imagined and had gone from a school product for teenagers to a global fashion brand for all ages.” <– this in itself causes trouble in my mind.
Having not tried the wines I can’t say if they’re honestly good or simply trying to market to a crowd who will buy them, but at a low price of $30/bottle they’d have to be pretty amazing.
So let us know – have you tried it? it is amazing? are YOU a Hello Kitty fan? Is this marketing to kids?


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